Personal Lines

SurePower Innovation® has a powerful set
of configuration tools.

Personal Lines of Insurance

SurePower Innovation's ability to support all lines of business on a single system is rare in the industry, providing administration and IT efficiencies, easy cross-company reporting, and enforcement of consistent company requirements- across all lines and products. 

  • Auto, including Motorcycle & RV
  • Homeowners
  • Condominium Owners
  • Dwelling Fire
  • Renters
  • Umbrella
  • Inland Marine
  • Watercraft
  • Farm Owners

SurePower Innovation has a powerful set of configuration tools. If you don't see the line of business you are looking for, please discuss it with us. We have a very active product development group and a growing list of clients. We even have some clients with large in-house expertise who have built products on the SurePower Innovation platform that we don't list above.

SurePower Innovation's Direct-to-Consumer Personal Auto Portal.

Consumer Personal Auto Insurance Online Sales Portal

The online consumer can receive a quote, make an application, select an agent (using geocoding), and be approved for coverage if no underwriting issues arise. The portal uses several Web services for functions such as VIN look-up, make/model/style, address verification and correction, and so on.

Once the application is complete and submitted, MVRs, etc. are requested and the policy can be issued immediately, if there are no discrepancies. 

The new insured can immediately print out the policy documents, including proof of insurance cards. 


"I like how you only ask for my first name until later, when I've decided to buy the policy. I'm not ready to give you my personal information until I trust you. That helps me trust you."

Consumer Auto Portal
User Testing Participant

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